ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
Start With Why
Start With Why by Simon Sinek challenges the conventional wisdom of leadership and marketing by proposing that great leaders and organizations inspire action by starting with a clear sense of ‘why’—their purpose, cause, or belief. Sinek introduces his ‘Golden Circle’ framework: Why (purpose), How (process), and What (result). He argues that most organizations communicate from […]
$100M Offers
In *$100M Offers*, entrepreneur Alex Hormozi lays out a tactical playbook for crafting offers so irresistible that customers feel ‘stupid saying no.’ Fusing psychology with hands-on business experience, Hormozi dissects how to maximize perceived value while minimizing customer friction. He introduces frameworks like the Value Equation and pricing psychology, providing a blueprint for designing offers […]
Guerrilla Marketing
Guerrilla Marketing by Jay Conrad Levinson revolutionized the world of advertising and marketing when it first appeared by proposing bold, unconventional strategies for small businesses with limited budgets. The book’s core message is simple but powerful: creativity and energy can outperform expensive ad campaigns. Rather than relying on traditional media buys, guerrilla marketing emphasizes tactics […]
Diffusion of Innovations
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who […]
Selling the Wheel
Selling the Wheel by Jeff Cox and Howard Stevens is a business fable that cleverly illustrates different selling styles and how they align with the buyer’s journey. The story follows Max, an inventor in ancient times who creates the wheel but struggles to sell it. As Max partners with a series of salespeople—each with distinct […]
It’s Not Luck
It’s Not Luck by Eliyahu M. Goldratt is a business novel that continues the story from his classic book The Goal. It applies Theory of Constraints (TOC) to broader areas of business beyond manufacturing—like marketing, sales, and strategic decision-making. Alex Rogo, the new executive vice president of UniCo, must turn around three newly acquired companies, knowing […]