ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
Mind Master
Few people know better than Viswanathan Anand how to think strategically at lightning speed and work under immense pressure to overcome the toughest odds. From the time he learnt to move pieces on a chessboard as a six-year-old, Vishy – as Anand is fondly called – has racked up innumerable accolades. The first World Chess […]
The Tools of Argument
The Tools of Argument by Joel P. Trachtman is a concise but powerful guide for mastering persuasive reasoning and structured debate. Written by a professor of international law, the book distills the techniques used by lawyers to craft airtight arguments and dismantle flawed logic. Trachtman provides readers with an accessible toolkit: how to build syllogisms, […]
Smart Brevity
Written by the founders of Axios, *Smart Brevity* offers a no-nonsense guide to clear, concise, and effective communication in an age of information overload. Drawing from their journalistic roots and experience building a media empire, Jim VandeHei, Mike Allen, and Roy Schwartz break down why most communication fails: it’s too long, too dense, and too […]
Guerrilla Marketing
Guerrilla Marketing by Jay Conrad Levinson revolutionized the world of advertising and marketing when it first appeared by proposing bold, unconventional strategies for small businesses with limited budgets. The book’s core message is simple but powerful: creativity and energy can outperform expensive ad campaigns. Rather than relying on traditional media buys, guerrilla marketing emphasizes tactics […]
Crossing the Chasm
Crossing the Chasm by Geoffrey Moore is a seminal work in the field of technology marketing, focusing on the unique challenges faced by disruptive products trying to transition from early adopters to the mainstream market. The ‘chasm’ refers to the critical gap between visionary early adopters and the more pragmatic majority—an often-fatal hurdle for tech […]
It’s Not Luck
It’s Not Luck by Eliyahu M. Goldratt is a business novel that continues the story from his classic book The Goal. It applies Theory of Constraints (TOC) to broader areas of business beyond manufacturing—like marketing, sales, and strategic decision-making. Alex Rogo, the new executive vice president of UniCo, must turn around three newly acquired companies, knowing […]