ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
Guerrilla Marketing
Guerrilla Marketing by Jay Conrad Levinson revolutionized the world of advertising and marketing when it first appeared by proposing bold, unconventional strategies for small businesses with limited budgets. The book’s core message is simple but powerful: creativity and energy can outperform expensive ad campaigns. Rather than relying on traditional media buys, guerrilla marketing emphasizes tactics […]
The Black Swan
What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? Why should you never run for a train or read a newspaper? This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world […]
Measure What Matters
Measure What Matters by John Doerr introduces the powerful concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed companies like Google, Intel, and The Gates Foundation. Doerr, a legendary venture capitalist, provides a behind-the-scenes look at how clear objectives and measurable outcomes can drive alignment, transparency, and exponential growth. The book […]
Seeking Wisdom
Seeking Wisdom by Peter Bevelin is an intellectual odyssey into the mind’s workings, drawing on insights from Charlie Munger, Warren Buffett, and a wide range of disciplines including biology, psychology, and philosophy. It’s not a book to be read in one sitting—it’s one to be studied and savored. The book dissects human misjudgment and mental […]
The Catalyst
The Catalyst by Jonah Berger offers a refreshing alternative to traditional persuasion tactics. Instead of trying to push people toward change, Berger explains how great catalysts reduce barriers that are holding people back. Using the REDUCE framework—Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence—he explores how to identify and lower these friction points in order to […]
The Attention Merchants
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the “attention merchants,” contributing to the distracted, unfocused […]