This week's recommendation 27 Jul 2026

The
Upside of Irrationality

Why can large bonuses make CEOs less productive? How can confusing directions actually help us? Why is revenge so important to us? Why is there such a big difference between what we think will make us happy and what really makes us happy? In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the […]

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so good it's unfair
ashes of my shelf

Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.

The Lucifer Effect

The Lucifer Effect: Understanding How Good People Turn Evil is a chilling and deeply insightful exploration into the psychology of human behavior. Written by renowned psychologist Philip Zimbardo—creator of the infamous Stanford Prison Experiment—this book examines how ordinary, decent individuals can commit unspeakable acts under the influence of certain social and situational forces. Through gripping […]

The Lean Startup

The Lean Startup by Eric Ries redefines how startups—and even large enterprises—should approach product development and innovation. Rooted in lean manufacturing principles and agile development, Ries introduces a methodology that emphasizes rapid experimentation, validated learning, and iterative product releases to build businesses that are both capital-efficient and responsive to customer needs. Central to Ries’ approach […]

That Will Never Work

That Will Never Work is the candid and compelling origin story of Netflix, as told by its co-founder and first CEO, Marc Randolph. Part memoir, part entrepreneurial playbook, the book chronicles the company’s early struggles—from shaky beginnings and laughable ideas to market pivots and eventual success. Randolph writes with wit and humility, capturing the chaotic, […]

The Long Tail

The Long Tail by Chris Anderson explores how the internet has reshaped business economics by enabling niche products to flourish alongside mainstream hits. Anderson argues that the traditional focus on ‘blockbusters’ is becoming less relevant in a world of infinite shelf space, thanks to digital distribution, search engines, and recommendation algorithms. This shift allows businesses […]

Outlive

Dr. Peter Attia’s *Outlive* is not a book about living longer—it’s a blueprint for living better for longer. Blending cutting-edge science with clinical experience, Attia reframes healthspan as the real goal, focusing on preventing the chronic diseases that derail quality of life. The book introduces readers to the Four Horsemen of chronic disease—heart disease, cancer, […]

Cold Steel

Cold Steel is the gripping story of the world’s biggest and most hard-fought industry takeover of recent years, an epic corporate battle that would send shockwaves through the political corridors of Europe, excite the world’s financial markets, enrich thirty hedge funds and transform the global steel industry. In 2006, the two largest steel-producers went head […]