Ink or Pencil

Every decision is written in pencil or in ink. Pencil can be rubbed out, but ink stays for years. The trouble is that most leaders treat them the same, slow where they could be quick and quick where it matters most. Here is how to tell the difference, and what it costs when you don’t.
29 Oct 2026 6 Reflections

There is a subtle, unmistakable trait I have observed in many successful founders and CxOs I have worked with. In fact, it’s so subtle that one could easily miss it. You need to care about the details, you need to be truly passionate about building a successful enterprise to spot it. It is this: they are exceptionally good at devoting the right amount of time before making a decision.

Many novice entrepreneurs spend an inordinate amount of time, indiscriminately, on every decision. But not every decision deserves or requires the same investment of time and resources.

While I understand that we can’t just rub out our decisions, we really need to think through things. The truth is that this only applies to a small number of decisions. Not every decision we make will have permanent or lifelong consequences. There are reversible and irreversible decisions. Jeff Bezos categorized such decisions into one-way and two-way doors, but I prefer pencil and ink. That is, there are some decisions that are written in ink and can’t just be wiped clean, whereas most others are scribbled with a pencil and can be easily erased.

Leadership is knowing what kind of decision you are holding, and giving each the care it deserves.