Move the Needle

On 52.5x growth, the most expensive resource a founder has, and the one question we asked ourselves before every decision.
30 Apr 2026 5 Reflections

With one of my coachees we delivered 52.5x growth in six years. The single question we kept asking ourselves: is this going to move the needle?

The most expensive resource a founder has isn’t capital or talent. It’s their own attention. A note on where to spend it, and why we drift away from it.