ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
The Psychology of Money
Morgan Housel’s *The Psychology of Money* offers a profound yet accessible look into how people make financial decisions based not on logic or spreadsheets, but on personal history, ego, pride, marketing, and odd incentives. The book’s strength lies in its storytelling—short chapters illustrate big ideas using vivid anecdotes and real-world events. Housel emphasizes that doing […]
It’s Not Luck
It’s Not Luck by Eliyahu M. Goldratt is a business novel that continues the story from his classic book The Goal. It applies Theory of Constraints (TOC) to broader areas of business beyond manufacturing—like marketing, sales, and strategic decision-making. Alex Rogo, the new executive vice president of UniCo, must turn around three newly acquired companies, knowing […]
Insanely Simple
Ken Segall put the ‘i’ in iPad. Now he explains why simplicity is the secret of Apple’s success in Insanely Simple. To Steve Jobs, Simplicity wasn’t just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from […]
The Hard Thing about Hard Thing
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup – practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a […]
The Lean Startup
The Lean Startup by Eric Ries redefines how startups—and even large enterprises—should approach product development and innovation. Rooted in lean manufacturing principles and agile development, Ries introduces a methodology that emphasizes rapid experimentation, validated learning, and iterative product releases to build businesses that are both capital-efficient and responsive to customer needs. Central to Ries’ approach […]
Baking a Dream
Anyone who’s tried Theobroma brownies knows that they are literally food for the gods. What most people don’t know is that the recipe was born in a small Colaba kitchen, on a neighbour’s request. Baking a Dream: The Theobroma Story is the story of a ‘food-obsessed’ family that made their culinary dreams come true. Theobroma […]