ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
Magic Words
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words […]
The Innovator’s Dilemma
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, […]
$100M Offers
In *$100M Offers*, entrepreneur Alex Hormozi lays out a tactical playbook for crafting offers so irresistible that customers feel ‘stupid saying no.’ Fusing psychology with hands-on business experience, Hormozi dissects how to maximize perceived value while minimizing customer friction. He introduces frameworks like the Value Equation and pricing psychology, providing a blueprint for designing offers […]
The Hard Thing about Hard Thing
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup – practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a […]
Bad Blood
Bad Blood reads like a Silicon Valley thriller, yet every detail is true. Pulitzer Prize–winner John Carreyrou unpacks the spectacular rise and ruin of Theranos, a blood-testing startup once hailed as the next Apple. At the center stands Elizabeth Holmes, a charismatic founder who donned a black turtleneck and deep voice to convince investors, journalists, […]
The Attention Merchants
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the “attention merchants,” contributing to the distracted, unfocused […]