This week's recommendation 2 Mar 2026

Zero
to One

Zero to One by Peter Thiel, co-founder of PayPal and Palantir, is a provocative manifesto on innovation and entrepreneurship. The central thesis is that doing something truly new—going from 0 to 1—is fundamentally more valuable than incremental improvement, or going from 1 to n. Thiel criticizes conformity in Silicon Valley and stresses the importance of […]

Know More
so good it's unfair
ashes of my shelf

Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.

Shoe Dog

Shoe Dog is not a sanitized corporate biography; it is Phil Knight’s raw confession of the messy, exhilarating birth of Nike. Knight recounts pounding Japanese factory floors in the 1960s, selling running shoes out of his Plymouth Valiant, and facing perpetual cash-flow crises that threatened to sink the company. Alongside him is a motley crew […]

The Innovator’s Dilemma

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, […]

Baking a Dream

Anyone who’s tried Theobroma brownies knows that they are literally food for the gods. What most people don’t know is that the recipe was born in a small Colaba kitchen, on a neighbour’s request. Baking a Dream: The Theobroma Story is the story of a ‘food-obsessed’ family that made their culinary dreams come true. Theobroma […]

The Black Swan

What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? Why should you never run for a train or read a newspaper? This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world […]

Diffusion of Innovations

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who […]

Smart Brevity

Written by the founders of Axios, *Smart Brevity* offers a no-nonsense guide to clear, concise, and effective communication in an age of information overload. Drawing from their journalistic roots and experience building a media empire, Jim VandeHei, Mike Allen, and Roy Schwartz break down why most communication fails: it’s too long, too dense, and too […]